Privacy Policy Effective June, 2010

Welcome to the DP (de-pee)® Stain & Odor Remover website ( Site (the "Site"). This Site is operated by Laroke Industries "Company", "we" or "us"). This Privacy Policy sets forth Company's policy with respect to information that is collected from users of the Site. We respect your privacy.

By voluntarily providing Personal Data (as defined below) through this Site, you are consenting to Company's use of it in accordance with this Privacy Policy. If you provide Personal Data to this Site, you acknowledge and agree that such Personal Data may be transferred from your current location to Company's offices and servers and the authorized third parties referred to herein located in the United States.

Changes to Privacy Policy. The Site and our business may change from time to time. As a result, at times it may be necessary for us to make changes to this Privacy Policy. We reserve the right to update or modify this Privacy Policy at any time and from time to time without prior notice. Please review this policy periodically, and especially before you provide any Personal Data. This Privacy Policy was last updated on the date indicated at the beginning of this Privacy Policy. Your continued use of the Site after any changes or revisions to this Privacy Policy shall indicate your agreement with the terms of such revised Privacy Policy.

What information do we collect? We collect personally identifiable information ("Personal Data") from you when you voluntarily choose to
provide us with such information, such as when you provide us with your name, mailing address, email address, telephone number, fax number, and credit card information in connection with purchasing products from the Site. We also use technology, including, but not limited to, "cookies", to receive and store certain personally non-identifiable information (collectively, the "Usage Data") which helps us deliver customized visitor experiences. A cookie is a piece of information that the computer that hosts the Site gives to your browser when you access a web site. At Laroke Industries, we primarily use "cookies" to help us determine which service and support information is appropriate to your machine and to maintain your shopping experience in our online store. Company's use of this technology does not mean that we automatically know any >information about you. We might be able to ascertain what type of computer you are using, but beyond that, our use of cookies is designed only to provide you with a better experience when using

How do we use your Personal Data and other information? We use your Personal Data to support and enhance our relationship with you, for example, to process your purchase, provide service and support, and share product, service and company news and offerings with you. If you provide Personal Data for a certain reason, we may use the Personal Data in connection with the reason for which it was provided. We may also use your Personal Data to help us improve the content and functionality of the Site, perform research regarding current and proposed >products and services, to better understand our users and to improve our products and services. We may use such Personal Data to contact you in the future to tell you about products or services we believe will be of interest to you and/or regarding your experience with the Site. If we do so, you will be informed as to how to "opt-out" of receiving future communications. In addition, at any time you wish not to receive any future communications or to have your name deleted from our mailing lists please contact us as indicated below. In an ongoing effort to better understand and serve the users of the Site, we may compile the Personal Data provided through the Site in aggregate form (the "Aggregated Personal Data"). Because it is in aggregate form, this Aggregated Personal Data does not identify you personally. We may use Usage Data in order to conduct research on the use of our Site and to improve the Site and our services. This Site may use the Usage Data and pool it with other information to track the total number of visitors to our Site, the number of visitors to each page of our Site, the domain names of our visitors' Internet service providers, and other similar information.

Do we share the information that we receive? We are not in the business of selling your Personal Data. We consider this information to be a vital part of our relationship with you. There are, however, certain circumstances in which we may share your Personal Data with certain third parties without further notice to you, as set forth below:

Business Transfers: As we develop our business, we might sell or buy businesses or assets. In the event of a corporate sale, merger, reorganization, dissolution or similar event, Personal Data may be part of the transferred assets.

Agents, Consultants and Related Third Parties: We, like many businesses, sometimes hire other companies to perform certain business-related functions. Examples include mailing information, maintaining databases and processing payments. When we employ another >company to perform a function of this nature, we only provide them with the information that they need to perform their specific function.

Usage Data and Aggregated Personal Data: Usage Data and Aggregated Personal Data are not individually identifiable and we may disclose such Aggregated Personal Data to Company's affiliates, subsidiaries, current and prospective business partners, and to other third parties for other lawful purposes.

Related Third Parties. We may disclose your Personal Data to Company's affiliates and subsidiaries so that they may contact you in the future to tell you about products and/or services they believe will be of interest to you. If they do so, you will be informed as to how to "opt-out" of receiving future communications.

Legal Requirements: We may disclose your Personal Data if required to do so by law or in the good faith belief that such action is necessary to (i) comply with a legal obligation, (ii) protect and defend our rights or property, (iii) act to protect the personal safety of users of the Site or the public, or (iv) protect against legal liability. At any time you may contact Laroke Industries with any privacy questions or concerns you may have. You also may ask at any time to see the data you have given us and request correction or deletion.

Children. We take children's privacy very seriously. We do not knowingly collect Personal Data from children under the age of 13. If you are under 13 years of age, please do not submit any Personal Data through the Site. If we become aware that a person submitting Personal Data to us through any part of the Site is under 13 years of age, we delete such Personal Data as soon as we discover it and do not use it for any purpose, nor do we disclose it to third parties. Since we do not seek to collect any Personal Data from children under the age of 13, and we delete any information collected inadvertently as soon as we discover that such a child has submitted it, we typically retain no Personal Data about such children that could be reviewed or deleted. If a parent requests review or deletion of Personal Data about their child before we have discovered and deleted the information, then we will of course honor that request.

Links to Other Web Sites. This Site may frame or contain references or links to other web sites not operated or controlled by us (the "Third Party Sites"). The policies and procedures we described here do not apply to any Third Party Sites. Any Third Party links from this Site do not
imply our review or endorsement of any Third Party Sites. We suggest contacting those sites directly for information on their privacy policies.

Contact Us. If you would like to contact us for any reason regarding our privacy practices, please write us at the following address:

Attention: Privacy Policy
Laroke Industries
P.O. Box 3733
Mission Viejo, CA  92690
email address:

© 2010 Laroke Industries - All Rights Reserved
P.O. Box 3733, Mission Viejo, CA 92690
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